About Clare

I have been in Northeast Florida since I was 5 months old, other than college years in Virginia, Tennessee & Alabama. After marriage, I was back in VA while my husband attended law school. My real estate career started in 1985 after successful forays into the world of media. I thought I'd really miss the craziness of media work, running around my town, learning the news, helping companies promote themselves and their products, and being part of all of the area's happenings. Little did I know that a real estate career would offer so many of the same opportunities.

My slogan, Resourceful/Responsible/Respected, really reflects my work ethic. My goal is to help my customers make the best decisions through sharing my experiences and knowledge with honesty and integrity. I truly love what I do - it's fun after all these years because almost every day I learn something new. It's never dull, always challenging and full of variety.

Our company motto is 'Professionals who put YOU first.'  Much of our business is either from former customers or from people in the community who refer friends and family to us. With us, each transaction is really all about the customer. K
nowing that our customers are happy years after the transaction closed -- that's the greatest feeling.

In 2010, I had the honor of serving my peers as President of our Northeast Florida Multiple Listing Service. In past years, my professional volunteer activities have included constructing Habitat homes, chairing the Realtors' Association Education Committee, serving on the Grievance Committee and the State of Florida Realtors Board of Directors, editing documents and serving on numerous ad hoc committees. Twice I've been honored by my peers as "Realtor of the Year."

Outside of work, I enjoy volunteering, primarily with The Players Championship golf tournament, where I have chaired committees for many years and from which over $8 million annually is funnelled back into our comunity's charities, arts groups like local museums, children's groups like BEAM (which provides school, food and clothing items to children in need, among other services), local education foundations, and conservation groups. I play some tennis, love to walk/run the beach and find shark's teeth and shells, enjoy pro sports, flying, writing, dining out, travelling and learning about others' customs and cultures, especially as reflected in architecture.

I hope that if you are interested in learning about the area as you search for a home, you'll contact me. One of my favorite activities is introducing my customers to our wonderful area. I don't know of more beautiful beaches than ours! On top of that, we have the wonderful Intracoastal Waterway and the stunning St. Johns River. Jacksonville is truly the River City by the Sea, and what a rich environment that provides!

Clare's Resume

CLARE BERRY, Broker/Owner

Berry & Co. Real Estate

The Shoppes of Ponte Vedra

330 A1A North, Suite 305

Ponte Vedra Beach, FL 32082

(904) 382-5875 (cell)

(904) 273-4800 (office)




Broker/Owner, Berry & Co. Real Estate, 1993-present (multi-million $ sales annually)

Broker/Agent, Marsh Landing Realty, 1990-1993 (multi-million $ sales annually)

Broker/Agent, Watson Realty Corporation, 1985-1990 (Executive Committee/multi-million $ sales annually)

Manager, Arvida-Clearview Cable TV, Ponte Vedra Beach, 1982-1985

Co-Founder and Business Manager, The Sun Times Newspaper of the Jacksonville Beaches, 1981-1982

Sales and Editorial Assistant, Ponte Vedra Recorder Newspaper, 1979-1981

Advertising Associate and Circulation Manager, The News-Gazette, Lexington, VA, 1977-1979



Five Star Best in Client Satisfaction Award 2005-2022 (2005 was first year this award was given)

BEST OF THE BEST” 2019/2020/2021/2022 Ponte Vedra Recorder Poll (1st year 2019) BEST in many real estate categories

"Best REALTOR" Winner, Ponte Vedra Recorder Readers' Poll, 2001 & 2002 (poll was not repeated after 2002)

Jacksonville Business Journal’s Top 25 Realtors” (#3 in 2020) & “Top 25 Residential Real Estate Cos” (several years)

Northeast Florida Multiple Listing Service Board of Directors, 2005-2013 (Treasurer 2008; PRESIDENT 2010),

Budget & Finance Committee 2012-2018

Northeast Florida Association of Realtors Education Committee Chairman, 2000; Board of Directors, 1998-2000, 2010

Northeast Florida Association of Realtors CIRCLE OF HONOR, 2015, RESIDENTIAL MEMBER OF THE YEAR, 1998

Ponte Vedra Association of Realtors Board of Directors, 1992-1994; PRESIDENT, 1994; REALTOR OF THE YEAR, 1992

Florida Association of Realtors Board of Directors, 1994, 2010; HONOR SOCIETY, 20+ years

Advanced Coursework:  Seller Representative Specialist (SRS); Real Estate Business Institute (REBI/CRB); Graduate Realtor

Institute (GRI) (business & ethics); e-PRO (internet marketing); CNE (Certified Negotiation Expert); Certified Sales Professional (CSP).

Member, Northeast Florida, State of Florida and National Associations of Realtors, Northeast Florida Multiple Listing Service



THE PLAYERS CHAMPIONSHIP Committee Chair or Co-Chair (since 1982); Leadership Jacksonville Class of 2016;

Episcopal School of Jacksonville Board of Trustees (2012-2019), Major Gifts Co-Chair; 50th Anniversary Committee;

Ponte Vedra Beach Rotary Club (member since 2001) honored as the first club member named a “LOCAL HERO” in 2022, serves on

misc. committees; Ponte Vedra Public Education Foundation Board (1994-2015);

Cummer Museum of Art and Gardens; Marsh Landing Property Owners Association (Marsh Views editorial staff, 2010-2014,

Advisory Board 1989-90, ad hoc committees); Florida Master Naturalist (designation candidate, volunteer); American Cancer

Society (Cowford Ball, Making Strides); Junior League of Jacksonville; Christ Church; Ponte Vedra Community Association;

BEAM (Beaches Emergency Assistance Ministry) Beach Ball Presenting Sponsor (2022), Back to School, Grace Garden;

Beaches Museum & History Park Beaches Legends sponsor; Wolfson Children’s Hospital Winter Design Show Beaches

Sponsor (2022), Florida forum;

Florida Audubon Eagle Watch Volunteer; St. Johns County/PVB Chamber Auto Show

Northeast Florida Regional Planning Council, appointed by the Governor to represent our region April 2000-October 2006

THE PLAYERS CHAMPIONSHIP  Robert R. Feagin Founders Award “for long-term service and

           untiring dedication to the welfare of the Tournament” (2010)

Ponte Vedra Chamber Jeff Jenkins Community Service Award (2010 and 2015), Most Sociable Award (2013) Rotary Club of Ponte

Beach Local Hero Award (2022)



Jim Moran Institute for Global Entrepreneurship/ FSU College of Business Small Business Executive Program (2022)

B.A., Auburn University (Architecture, Interior Design, English)

The Harpeth Hall School, Nashville, TN (12th grade); Episcopal School of Jacksonville, Jacksonville, FL (grades 7-11)



Promotions and marketing, the arts, beach activities, writing, conservation, design, aviation, pro sports



Married since 1977 to Vance Berry, Jr., a business lawyer with Stoneburner Berry Purcell & Campbell

One son, Vance III, born November 1986